Newspaper printed and end result for the Guerrilla Campaign
Final Major Project - Guerrilla Newspaper Campaign
Campaign to target 18-28-year olds, to take an interest in the news and world around them, to question their news feeds and do a bit more to check out the facts for themselves. By using both the right and left news media to start with which may enable a middle ground perspective and to avoid being riled up to take on extreme viewpoints. By gaining a wider, broader view of the world and not be drawn down one avenue of thought and perspective. Social Media may also be used as well as advertisements in transport hubs, but this will be limited as money is short. This campaign will have limited funding and so donations will be needed to sustain it as it is an independent campaign challenging news media. Targeting news media specifically, challenging the way news is reported.